The fashion designer also streams his runway shows live on http://www.livestream.com/, which allows fashion enthusiasts to be apart of the show even though they may not be able to attend. Its really a great way to build a relationship with the consumer for it allows the public to get the same view at the same time for the people are at the show. The company also takes advantage of e-commerce. The online store is available to customers who are not able to get to a nearby ODLR store; it’s a fast and an accessible way to purchase from his latest collection. On the website, one can get a glimpse of the runway show and lookbook from his latest collection before making purchases. And lastly, the consumer can also sign up for emails about sales and store events, see a timeline of the history of the Oscar De La Renta brand and see previous and upcoming news, events and appearances of ODLR.
Sunday, April 22, 2012
Inside the Oscar de la Renta world...
Oscar de la Renta has really made a lot of moves to socially converse with the public by using several advertising strategies. In recent years, the Director of Communications, Erika Bearman, opened up a few social media sites to give an inside glimpse to the public of what it's like to be in the Oscar de la Renta world. She establised a Facebook, Tumblr, and a Twitter page containing the most up-to-date trends and also features a lot of old history, such as old pictures of Mr. de la Renta at his social events with stunning old Hollywood movie stars. Rather than keeping it "hype", I personally think that she keeps it real.
The fashion designer also streams his runway shows live on http://www.livestream.com/, which allows fashion enthusiasts to be apart of the show even though they may not be able to attend. Its really a great way to build a relationship with the consumer for it allows the public to get the same view at the same time for the people are at the show. The company also takes advantage of e-commerce. The online store is available to customers who are not able to get to a nearby ODLR store; it’s a fast and an accessible way to purchase from his latest collection. On the website, one can get a glimpse of the runway show and lookbook from his latest collection before making purchases. And lastly, the consumer can also sign up for emails about sales and store events, see a timeline of the history of the Oscar De La Renta brand and see previous and upcoming news, events and appearances of ODLR.
The fashion designer also streams his runway shows live on http://www.livestream.com/, which allows fashion enthusiasts to be apart of the show even though they may not be able to attend. Its really a great way to build a relationship with the consumer for it allows the public to get the same view at the same time for the people are at the show. The company also takes advantage of e-commerce. The online store is available to customers who are not able to get to a nearby ODLR store; it’s a fast and an accessible way to purchase from his latest collection. On the website, one can get a glimpse of the runway show and lookbook from his latest collection before making purchases. And lastly, the consumer can also sign up for emails about sales and store events, see a timeline of the history of the Oscar De La Renta brand and see previous and upcoming news, events and appearances of ODLR.
Sunday, April 15, 2012
Chemistry in the Making
Besides telling a story down the runway, designer lookbooks adds to the representation of the brand and casts the internal message of the collection to the public. Magazines, blogs, books, videos or compile of photographs are just various ways lookbooks can be formed. Most bloggers use this to give the audience a feel for garments and also tips to what is currently trending.
One of my favorite digital lookbooks is from Gucci's 2008 collection. This video seemed to catch my eye with its retro inspiring James Bond theme of two people rebelliously running around town. In the video, I was immediately drawn to the designers concept, chemistry and creativty. I don't think that I have ever seen both lines, men's and women's, collaborating in a lookbook; however, I think it is rather cool and really diverse.
Check it out.
Monday, April 9, 2012
A Trunk full of Elegance
Trunk shows are very important, as it allows the customer to view every piece of the collection that the designer may offer, usually in their local department store, boutique, restaurant, etc. A lot goes into preparing a trunk show. Depending on how long it will take to get all the neccessities such as samples of the collection, it could take up to 4 to 5 weeks to reveal the first trunk show after the collection has been shown during fashion week. Below is a video of Oscar de la Renta's pre-fall 2012 collection at Nordstroms. I think this video really tells the story and the involvement that takes place during a trunk show. Take a peek....
I think what I found very interesting is that not only does the ODLR team get involved, but you have the Creative Fashion Director at Nordstroms ensuring that everything is catered to the client and to the designer. He does everything that he can to really reflect the designers theme and representation.
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